‘Teeme Ära!’ roughly translates as ‘Let’s do it!’ in English. It is a highly successful Estonian community-based project which in 2008 managed to mobilise 50,000 Estonians to give up some spare time on a single day to help clean up their forests. An estimated 10,000 tonnes of garbage was collected. Anneli uses Facebook in particular [...]
Maria Belovas, New Media Specialist, Estonian Ministry of Foreign Affairs
Maria told the conference she has been working with the Estonian Ministry of Foreign Affairs to determine to what extent social media can be used as a communication tool for crisis management. She said the first rule for effective involvement online is to watch, listen and develop real skills in the media before contributing. She [...]
Triin Tammert, Project Manager, Estonian Air (Eesti keeles)
Triin works for Estonia’s national airline, Estonian Air. She helps the company keep in touch with its customers via Facebook and other social media. They recently had to deal with the crisis triggered when ash from an Icelandic volcano stopped all flights to and from Estonian airports. (Estonian language) Triin can be contacted via www.estonian-air.com
Robin Gurney, Altex Marketing OÜ, talks about marketing via social media
Robin Gurney is the brains behind the Tallinn Blogfest. His company, Altex Marketing, lays claim to being the first internet marketing agency established in Estonia. Speaking to conference delegates, Robin pointed out that social media are not very effective at direct selling – that clients expecting to ship more widgets as a result of, say, [...]
Toomas Toots, CEO Freqmedia Estonia
Toomas Toots is the CEO of Freqmedia, an Estonian media analysis company. Describing comments he made to the conference, he says the Estonian blogosphere has shrunk by 25% in volume in the last 12 months, from its peak in 2009, however, he says this may not be a bad thing as many ‘me too’ bloggers [...]
Helge V. Keitel, Manager of International Operations, KK-Net, Finland
Helge V. Keitel, from KK-Net, Finland, outlines what he told delegates at the blogfest, including a novel plan for tourists to contribute their home videos and snaps to a pool of media, including commercially-sponsored elements, that would provide an ever-changing and expanding ‘cloud’ of information for fellow travellers.
Tallinn Blogfest 2010
Unlimited Media web site
