Toomas Toots is the CEO of Freqmedia, an Estonian media analysis company. Describing comments he made to the conference, he says the Estonian blogosphere has shrunk by 25% in volume in the last 12 months, from its peak in 2009, however, he says this may not be a bad thing as many ‘me too’ bloggers have fallen by the wayside, leaving a hard core of those with something interesting to say – that the signal to noise ratio has improved. His company has also published for the first time a profile of the average or typical Estonian blogger – she’s in her early twenties and is called Triin. Whereas Estonian men blog during the day, Triin blogs at night. Toomas was just revealing this when a power cut plunged us into darkness, forcing a dramatic end to the interview. Spooky! Toomas can be contacted via www.freqmedia.com
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Tallinn Blogfest 2010
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