Robin Gurney, Altex Marketing OÜ, talks about marketing via social media

Robin Gurney is the brains behind the Tallinn Blogfest. His company, Altex Marketing, lays claim to being the first internet marketing agency established in Estonia. Speaking to conference delegates, Robin pointed out that social media are not very effective at direct selling – that clients expecting to ship more widgets as a result of, say, twittering their latest discounts and deals are likely to be disappointed. His argument is that social media can help sales, but mostly indirectly. They do it by adding value for the customer when buying their widgets from you, compared with your competition. Sellers do this by accepting feedback in a public forum, entering into a dialogue which empowers the customer while providing valuable data that allows the business to improve the product or service. Robin also says businesses can use social media for things like recruiting staff and finding suppliers. He gives an example of this. Robin can be contacted via


1 Comment

  1. You can view the full presentation and slide notes at

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s