Robin Gurney, Altex Marketing OÜ, talks about marketing via social media

Robin Gurney is the brains behind the Tallinn Blogfest. His company, Altex Marketing, lays claim to being the first internet marketing agency established in Estonia. Speaking to conference delegates, Robin pointed out that social media are not very effective at direct selling – that clients expecting to ship more widgets as a result of, say, twittering their latest discounts and deals are likely to be disappointed. His argument is that social media can help sales, but mostly indirectly. They do it by adding value for the customer when buying their widgets from you, compared with your competition. Sellers do this by accepting feedback in a public forum, entering into a dialogue which empowers the customer while providing valuable data that allows the business to improve the product or service. Robin also says businesses can use social media for things like recruiting staff and finding suppliers. He gives an example of this. Robin can be contacted via


Toomas Toots, CEO Freqmedia Estonia

Toomas Toots is the CEO of Freqmedia, an Estonian media analysis company. Describing comments he made to the conference, he says the Estonian blogosphere has shrunk by 25% in volume in the last 12 months, from its peak in 2009, however, he says this may not be a bad thing as many ‘me too’ bloggers have fallen by the wayside, leaving a hard core of those with something interesting to say – that the signal to noise ratio has improved. His company has also published for the first time a profile of the average or typical Estonian blogger – she’s in her early twenties and is called Triin. Whereas Estonian men blog during the day, Triin blogs at night. Toomas was just revealing this when a power cut plunged us into darkness, forcing a dramatic end to the interview. Spooky! Toomas can be contacted via

Helge V. Keitel, Manager of International Operations, KK-Net, Finland

Helge V. Keitel, Manager of International Operations at KK-Net, Finland, outlines what he told delegates at the blogfest, including a novel plan for tourists to contribute their home videos and snaps to a pool of media, including commercially-sponsored elements, that would provide an ever-changing and expanding ‘cloud’ of information for fellow travellers. Helge can be contacted via

2010 Tallin Blogfest 25 May

Unlimited Media will be uploading a video blog from the 2010 Tallinn Blogfest, on 25 May.

Dorin Chirtoacă – General Mayor of Chisinau, Moldova (in Moldovan)

Opening the 2009 CityBuild exhibition in the Moldovan capital, Chisinau, on 23 September 2009, General Mayor Dorin Chirtoacă appealed for architects, developers and builders to consider the need for innovative high-tech eco-friendly but low-cost accommodation aimed at first-time buyers, as well as ‘executive style’ houses and apartments. He also has some advice for Moldovan companies wishing to export products and design ideas to Europe and beyond.

Video Blog of: CityBuild 2009 exposition in Chisinau, Moldova

The video blog of the CityBuild 2009 exposition, held in Chisinau, Moldova from 23-27 September, is now live. Videos will be linked to the UnlimitedMediaUK channel, on YouTube.

Janno Siimar sums it up …

Janno Siimar, Creative Director of the Velvet Creative Alliance, a high-profile business incubator and creative workshop in Tallinn. Referring to the observation by Skype’s Peter Parkes, during the Blogfest, Janno points out that companies don’t blog – people do. Hailing the 2009 Tallinn Blogfest a great success, he summarises the main issues raised.